Les choses à savoir pour optimiser votre prospection clientèle en tant que rédacteur web freelance !
Aujourd’hui, ce n’est un secret pour personne, pour une entreprise, être visible sur l’Internet, est quasiment une question de survie. Pour ce faire, le recours à des sites web, à des blogs pour générer du trafic et convertir les prospects en clients s’est plus que démocratisé. Afin de répondre à un besoin croissant de contenu en tout genre, de nouveaux métiers, comme celui du rédacteur web SEO, ont vu le jour. Ce dernier est, en effet, en plein essor ces dernières années, attirant un nombre toujours plus important de personnes à l’aise avec l’écriture ou bien encore en reconversion professionnelle. De ce fait, l’univers de la rédaction internet est devenu extrêmement concurrentiel et vivre de sa plume et maintenant un vrai parcours du combattant. Fort de ce constat, j’ai souhaité par l’intermédiaire de ce billet, vous donner quelques ficelles pour tenter d’optimiser votre prospection clientèle.
Formez-vous correctement et suffisamment !
Oui, encore une fois, je vais enfoncer le clou ! La rédaction web, et notamment de contenus optimisés, est un VRAI métier et non un passe-temps ! Par conséquent, comme pour tout emploi, il est important de se former. Alors, je vois déjà mes détracteurs me dire « tout le monde a appris à écrire à l’école, il ne faut pas être sorti d’une grande école pour rédiger un article ! ». En êtes-vous certain ? Pour commencer, quand on voit le niveau orthographique des Français, il est légitime de s’interroger sur la possibilité de tout un chacun de rédiger un article cohérent et intelligible. De plus, les attentes des internautes et des algorithmes, particulièrement de Google, sont importantes. Ils ne désirent pas lire une rédaction de niveau 3ème ou le résumé d’un article que vous serez allé « emprunter » sur la toile. Vous ne le savez sans doute pas, mais pour être indexé, un texte doit nécessairement répondre à un cahier des charges et cela implique le respect des normes et des règles SEO. C’est pourquoi il est indispensable de suivre une formation. Sur le Net, il y a un peu de tout. Dans le cas où vous n’avez pas de gros moyens, vous pouvez, pour débuter, vous initier en visionnant des vidéos tutorielles sur des plateformes comme YouTube. Si vous êtes curieux (et vous devez l’être pour performer dans ce métier) le Web regorge d’articles plus ou moins détaillés sur le sujet. Les étudier vous mettra déjà le pied à l’étrier. Toutefois, rien ne vaut la pratique et un bon accompagnement. S’inscrire à une formation pour devenir rédacteur web demeure un bon investissement. Là encore, vous n’aurez aucun mal à en trouver une répondant à vos attentes, vos besoins et à votre budget. Personnellement, j’ai eu la chance d’être formée par l’un de mes anciens employeurs, je n’ai ainsi donc pas été contrainte de rechercher le bon module de formation. Je sais également pour collaborer avec la plateforme Scribeur, que cette dernière en propose une. Pour être allée récemment jeter un œil sur sa présentation, je la trouve plutôt complète, vivante et bien structurée. Ce n’est cependant qu’un avis personnel !
Utilisez les réseaux sociaux
Les réseaux sociaux sont de véritables cavernes d’Ali baba. Il y a un nombre incalculable de groupes par exemple sur Facebook de rédacteurs web. Si vous êtes débutant et que vous ne savez pas par où commencer pour trouver vos premières missions, cela peut être une bonne chose de vous inscrire à quelques-uns. Il faut être patient, je vous le concède. En effet, il y a de tout et souvent… de rien. Cela vous permettra toutefois de créer votre réseau, de vous rendre compte des sujets qui sont régulièrement demandés et d’être présent, donc « remarquable » pour des agences ou des clients qui seraient sur ces réseaux en sous-marin. Attention néanmoins, car de nombreuses arnaques sont en vogue sur ceux-ci. Il est habituel de voir certains recruteurs ou certaines boîtes demander un texte « gratuit » sous couvert d’évaluer votre niveau rédactionnel. S’il est tout à fait légitime de chercher à se rendre compte de vos capacités, de votre plume, exiger un texte de 800 à 1000 mots n’est pas normal. Tout travail mérite salaire, d’autant plus que ces futurs soi-disant partenaires feront, sans scrupules, usage de vos écrits pour leurs propres clients. Je suis bien évidemment contre ce genre de pratiques, surtout si comme beaucoup, vous possédez déjà des productions que vous pouvez présenter.
Il convient d’être vigilants afin que votre recherche clientèle ne vire pas au cauchemar. Ainsi, si jamais on vous demande de payer pour commencer un travail, FUYEZ ! Je n’ai jamais vu qu’il fallait débourser, même une petite somme, pour se voir confier des missions. Dans le même ordre d’idées, il y a des sites de mise en relation (clients-freelances) qui fleurissent sur la toile. Certains demandent des droits d’entrée plus ou moins élevés, d’autres font une vérification d’identité proche de celles que pourraient pratiquer les services secrets si vous leur envoyez votre CV. Pour ma part, j’adore le site Lesbonsfreelances.com. Tout y est clair et j’ai réussi à décrocher plusieurs missions plutôt intéressantes et rémunérées à leur juste valeur. Grâce à un système d’alerte, vous êtes prévenu, quand une mission correspond à votre cœur de métier. A vous alors de trouver les bons arguments et de savoir vous vendre !
Dotez-vous d’un blog !
Vous connaissez l’expression « ce sont les cordonniers les plus mal chaussés » ? Oui ? Cela ne doit SURTOUT pas s’adresser à vous ! Créer un site internet avec un blog est un passage obligé pour un rédacteur web travaillant à son compte. Il s’agit d’un outil aux multiples atouts.
Avoir un blog, c’est premièrement posséder un endroit où publier ses rédactions. Il faut, en effet, garder à l’esprit que l’écriture est un art qui s’entretient. Par conséquent, en alimentant régulièrement ce dernier, vous finirez par rendre la rédaction comme une seconde nature pour vous. Le but ? Vous permettre, à la lecture d’un sujet client, de voir le plan de votre article se dessiner instantanément dans votre esprit. Vous gagnerez, par ailleurs, en rapidité de rédaction et dans notre métier, nous n’allons pas nous en cacher, le temps, c’est de l’argent ! Pour vous donner une idée, j’utilise mon blog pour 2 choses : donner l’opportunité à mes prospects de juger de mes qualités rédactionnelles (ou pas), mais également de référencer naturellement le site de mon auto-entreprise. C’est pour cela que mes contenus sont tous en lien avec le métier de la rédaction ou encore le SEO. Je vous l’avoue, je préfère sincèrement que mes clients puissent lire des contenus qui m’appartiennent plutôt que des commandes que j’ai déjà livrées et qui sont, de ce fait, dorénavant la propriété du donneur d’ordre. Chez Light Agency, on est très à cheval sur la confidentialité et la propriété intellectuelle. Donc, un blog est un outil à ne surtout pas négliger tant il peut être avantageux pour vous ! Il sera votre meilleure vitrine, soignez-le et faites-en votre plus beau portfolio. À force de travail, vos articles blog finiront par engendrer du trafic et il y a de fortes chances qu’un beau jour une agence web ou un client vous contacte pour bénéficier de vos services.
Je pense qu’à la lecture de mon article, vous l’aurez compris, la prospection clientèle demande du temps, beaucoup de temps, de l’énergie et surtout un moral d’acier. Je ne vais pas vous mentir, bien souvent, vous serez découragé, vous aurez envie de tout envoyer balader, car vos efforts ne seront pas récompensés (du moins à vos yeux). Pourtant, accrochez-vous ! Restez positif ! Ne lâchez rien ! Le travail paye toujours. Continuez à écrire, continuez à inonder la toile de vos articles. Souvenez-vous que tous les grands rédacteurs web ont un jour débuté. Vous n’êtes pas plus bête qu’un autre. Croyez en vous, aimez ce que vous faites, n’arrêtez jamais de rédiger et vous verrez qu’un jour, ce sont les clients qui se bousculeront pour collaborer avec vous.
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